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Event Details
In today’s legal market, business development has never been more important! Yet firms often mistake general marketing activities as business development. Learn the 4 keys to transitioning from general marketing to effective business development.
The presentation will review:
- Key principles and best practice of business development
- Tips for changing attorney behavior
- Tools for tracking and measuring business development success
- Current trends in the legal industry
- Successful business development programs
- The 4 Ps of business development
Speaker:
Jim Cranston is a Vice President in Hildebrandt Baker Robbins' Client Growth practice. Jim is widely recognized as a leading authority on sales and business development in the legal industry. He has developed a unique method for teaching sales skills to lawyers and law firms, which consistently helps professionals win new clients and grow firm revenues through his innovative programs.
Prior to Hildebrandt, Jim was a member of the senior leadership team at Pillsbury Winthrop Shaw Pittman where he successfully launched more than forty client teams after developing the client team planning process.
Prior to his work in the legal industry, Mr. Cranston spent fourteen years selling consulting services for Arthur Andersen and Price Waterhouse.
Time:
This event takes place from 11:30 a.m. - 1:00 p.m.
11:30 - 11:50 a.m. - Lunch and networking
11:50 a.m. - 1:00 p.m. - Presentation
Location:
Gallagher & Kennedy, P.A.
Validated visitor parking is available in the attached parking structure (just west of the building). To access the garage, turn south at the 26th Street light, then take an immediate right – the garage will be on your left. Once in the garage, please proceed up two levels to visitor parking.
CLE For Attorneys:
Attorneys will be provided with presentation materials and a certificate of attendance for submission to each state in which you are required to file. Please confirm jurisdictional reporting requirements with the state regulator.
For More Information:
If you have questions about this event, please contact Kim Fowee-Perera at Kim.Fowee-Perera@finnegan.com.
When & Where
Gallagher & Kennedy, P.A.
2575 East Camelback Road
Phoenix,
AZ 85016
Thursday, October 21, 2010 from 11:30 AM to 1:00 PM (PT)
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Hosted By
Legal Marketing Association Southwest Chapter
The Southwest Chapter joined the LMA network in 2002 and includes Arizona, New Mexico, Nevada and Utah. We are over 50 members strong and growing. Our core focus is to always address the needs of our diverse Chapter and our mission includes assisting members with career development, networking and mentoring. For more information, visit http://www.legalmarketing.org/southwest.
